Grimm Brothers
STATEMENT OF WORK
Overview
Alysia Ward is to work as a Marketing consultant for Grimm Brothers Brewhouse and affiliated brands, assisting in the strategy and execution of digital and traditional marketing initiatives.
Growth Marketing Plan
CONSULTING WORK/TIME CAPACITY
FOUNDATIONS/CLEAN UP
Establish a marketing strategy and measurement dashboard for digital marketing efforts
Content calendar creation for social media channels (October - December 2023)
Clean up the foundations of your marketing engine (Google Analytics, CRM, marketing automation, and website optimization)
Content/LP creation for grimmbrosbrewhouse.com
Set up webmaster tools
Set up/Reinstate AdWords Account
Set up/Reinstate Paid Social Channel Business Manager
Set Up CTA’s on current site and channels for conversion tracking
Establish and set up marketing automation
Tech stack Integration
SEO/SEM (ongoing)
Develop a ready-to-implement PPC campaign strategy and budget
Develop and optimize paid social campaign strategy
Build out keyword-focused Ad Sets/Groups
Ad content creation
Platform audience creation
Content optimization on site to keyword analysis
Webmaster setup and maintenance
MARKETING AUTOMATION (ongoing)
Email marketing and lead nurturing
Set up event tracking for KPIs
Automated reporting
WEB (ongoing)
Website optimization
Website content creation and strategy
Build metadata page structure
CONTENT MARKETING (ongoing)
Ad content creation templates for social channels
Conceive, implement and measure various social engagement strategies
Build marketing touchpoints for lead gen opportunities around existing and new content
strategy/execution as it relates to content