Services

 Blending consulting and creativity with purpose-driven strategies.

How We Work

 

Project-Based Support

Marketing teams that work with upWard on a project-basis have a defined campaign that they need additional support to successfully execute.

Marketing Augmentation

Businesses that leverage us to augment their marketing organization, often have an existing marketing manager in-house and are looking to drive increased activity and business growth.

Outsourced Marketing Team

This is the most common way that we work with our clients. A great option for early-stage companies who don’t have a marketing infrastructure.

Our Services

  • Digital Marketing Strategy

    + Campaign Planning & Execution

    + Multi-channel Assessment

    + Technology Implementation

    + Holistic Brand Development

  • Email Marketing & Automation

    + Lead Generation

    + Email Strategy & Execution

    + Automated Workflows

    + Channel Integration with Email

  • eCommerce & Site Migration

    + Project Management & Execution

    + Product Catalog & Data Migration

    + Strategy for SEO Implications of Re-platforming

    + API Integration with 3rd Party Applications

  • Branding & Communication

    + Brand Storytelling

    + Assessment & Improvement

    + Go-to-market Strategy

    + Creative Concierge

  • Website Dev & Optimization

    + UX Design

    + Website Content and Implementation

    + Multivariate and AB Testing

    + Search Engine Optimization

  • Media & Campaign Execution

    + Planning & Campaign Management

    + Platform Budgeting Allocation

    + Targeted Audience Segmentation

    + Paid Media Optimization

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